Following fears of an economic downturn in the
According to data from Comscore (via The Economist) US online purchases, from November 1st. to December 6th, increased a healthy 18% versus 2006, with weekly sales peaking at a record e-commerce level of 4.6 billion dollars. So in spite of falling house prices, tighter credit and lower levels of consumer confidence, North Americans appear to be spending more than ever, at least online.
The north of
Further analysis, using Google Trends, shows a mixed picture. Palacio de Hierro, Mixup and Office Depot show higher levels of searches compared to amazon.com. Office Max, Liverpool.com and Sanborns.com show lower levels.
The quality of site content and “shopability” varies from state-of-the-art, at Office Depot, Sanborn’s and Mixup, to rudimentary at Palacio de Hierro and
The leading Mexican brand, in terms of e-commerce potential, would appear to be Mixup.com. With its advantage in music and video products, the strongest selling e-commerce categories, Mixup.com might just emerge as the amazon.com of
If actual buying online has yet to take off in most of
With the expected surge in broadband internet penetration and e-commerce in
Best wishes for the holiday season.